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It wasn't just a feeling, it was a complaint that the price of chicken was going up but the amount was going down. The chicken shrinkflation debate erupted when a franchise reduced the weight of its boneless chicken from 900 grams to 500 grams and left the price unchanged, prompting the government to pull out the mandatory chicken weight labeling card. Going forward, the key issue will be how many grams, not "one bird," and whether it's before or after cooking. Consumers will be able to compare weight and price to get value for money, and headquarters will have to control raw meat and cooking manuals more strictly. The game over the true value of a chicken has just begun.