if you remember last year's first Win-Win Payback event and wished you'd applied then, it's 2025 and the government lottery is back and even more powerful.

in this era of high inflation and tight wallets, the government is launching the second round of the government consumption lottery worth a whopping KRW 2 billion. in just 12 days, a total of 5,000 people will be lucky enough to win.

the centerpiece of the event is the top prize. it's a whopping 20 million won, and it's only going to 20 people.

this article isn't just an introduction to the second lottery event. It's a 'must-read' guide to 'strategically' increasing your chances of winning the grand prize of 20 million won, and how to win whether you spend 50,000 won, 100,000 won, or 1 million won. Master all the lottery participation methods in one article.

table of contents

  1. how much more powerful is the second lottery in 2025 than the first?

  2. the "secret conditions" for winning the grand prize of 20 million won: paying from a non-metropolitan area

  3. the easiest way to enter the lottery (and the pitfalls of automatic entries)

  4. '10 tickets' strategy to increase your chances of winning 10 times (A to Z)

  5. (Hypothetical case) How Kim Dae-ri, an office worker, utilized 100% of her 2nd lottery ticket

  6. 'Digital Onnuri Gift Certificate', How to Use Your Winnings?

  7. 2nd Lottery, Frequently Asked Questions (FAQ)

  8. november 9th Deadline! 1 thing you need to know right now

1. how to use the new digital onnuri gift card to win a prize in the second lottery (FAQ)

this time around, the government has "significantly" increased the amount and number of winners from the first round, which means it's not just an event, but part of the government's "consumption promotion policy". the idea is to encourage people to buy products from small businesses and boost the domestic economy.

let's summarize the key points first.

  • event period: October 29 - November 9, 2025 (only 12 days!)

  • total value: 2 billion won for 5 ,000 winners

  • prize: Full 'digital onnuri gift certificate'

the most important prize structure is as follows

  • 1st place (Dream Prize): 20 million won (20 winners)

  • 2nd place (Semi-Dream Prize): KRW 2 million (40 winners)

  • 3rd place (Realistic Prize): $1 million (1,140 participants)

  • 4th place (participation appreciation prize): 100,000 won (3,800 participants)

here's where we see the government's clever strategy. the 20 first place winners (20 million won) play on the "lotto" psychology and grab media and public attention. but the real key is the third and fourth places. 1,140 and 3,800 people, a total of 4,940 people, will receive 'realistic' benefits of 1 million won or 100,000 won.

we need to have a strategy that kills two birds with one stone: create a 'dream' with the first prize, and maximize the 'me too' feeling of participation with a large number of winners, close to 5,000.

2. the 'secret conditions' of winning the first prize of 20 million won: non-metropolitan payment

in this second consumer lottery event, the first prize of KRW 20 million cannot be won by just anyone. The key 'secret condition' is hidden in the disclaimer.

  • 1st prize (20 million won): Only those who spend 50,000 won or more in ' non-metropolitan areas' (excluding Seoul, Gyeonggi, and Incheon) are eligible to enter.

  • second through fourth prizes (2 million to 10 million won): You can also enter if you paid at a store in the metropolitan area (Seoul, Gyeonggi, Incheon).

this is the real intention of this 'Government Consumer Lottery' event. the government's goal is not just to support 'small businesses', but to support 'small businesses in non-metropolitan areas'.

the first prize of 20 million won is actually a powerful incentive to 'revitalize the economy of non-capital regions'. while the 2nd-4th prizes will attract basic participation from consumers in the metropolitan area, the overwhelming benefit of the 1st prize will drive consumers to "move" to non-metropolitan areas. This is part of a consumption promotion policy to encourage domestic travel in late October and early November, which is the off-season for travel.

weekend plan to win the grand prize (with strategy)

if you want to increase your chances of winning the grand prize of 20 million won, take advantage of the weekends during the event period (October 29 - November 9).

plan a 'fall foliage trip' or a 'food tour' to Gangwon-do, Chungcheong-do, Jeolla-do, Gyeongsang-do, Jeju-do, etc. The moment you spend 50,000 won or more with your card at a 'small business store' (traditional market, neighborhood restaurant, local cafe, etc.), you will be entered to win the 20 million won Onnuri gift certificate.

3. the Easiest Way to Enter the Lottery (and the Pitfalls of Automatic Entry)

it's surprisingly simple to join the lottery. however, the 'order' is very important.

step 1. (Required) Apply for 'Win-Win Payback'

according to the official information, you will be "automatically entered immediately" at checkout after applying for the Win-Win Payback program. Alternatively, you can apply directly on the Win-Win Payback program's website.

the tricky part about 'automatic entry' is that you need to 'apply' in advance, so as soon as you read this, search for 'Win-Win Payback' on the portal site and sign up or apply for the event right now. make sure you do this before October 29, so that all payments from the 29th onward will be automatically entered into the consumer lottery without missing a beat.

step 2. (Execute) Card payment

  • location: Small business store in non-metropolitan areas (1-4 entries) or metropolitan areas (2-4 entries)

  • amount: 50,000 won or more

  • method: Must be 'Card Payment' (Please note that cash, zero-pay, other simple payments, and gift certificate payments are not likely to be eligible)

what is a small business?

this includes most of the stores that we commonly use, such as traditional markets, neighborhood grocery stores, restaurants, hair salons, cafes, and bakeries. however, it excludes large supermarkets, department stores, shopping malls, franchises of large companies, and entertainment venues.

[Related article] How to apply for Win-Win Payback in 2025 and where to use it [Related article] How to find a small business store in 1 second

4. '10 tickets' strategy to increase your chances of winning by 10 times (A to Z)

this second consumer lottery event is not a one-time entry for one person. You can receive up to 10 tickets in '50,000 won increments'.

this is where the second strategy to increase your chances of winning comes in.

  • bad example: Pay $90,000 → 1 entry ($40,000 won't count)

  • good example: Spend $100 → get 2 entries

  • best example (MAX): Pay $50 → 10 entries

you can get up to 10 entries per person, so you can spend up to $500,000 and honestly increase your chances of winning. instead of spending $50 and wondering, "Why didn't I win?", the "strategy" is to plan a 12-day spending plan to earn 10 entries.

for example, you can spend 300,000 won on a weekend trip to a non-metropolitan area to get 6 tickets for the 1st prize, and 200,000 won at a supermarket near your home in Seoul to get 4 tickets for the 2nd-4th prizes, for a total of 10 tickets.

5. (Hypothetical example) Kim Dae-ri, an office worker, utilizes 100% of the secondary consumption lottery tickets

for better understanding, let's create a hypothetical case of Kim Dae-ri, an office worker living in Seoul, who plans to visit her parents in Daejeon (non-metropolitan area) in the first week of November.

  1. preparation (D-3): Before October 29th, Kim Dae-ri signs up to participate in the event on the Win-Win Payback site.

  2. first Prize Entry (D+4): On Saturday, November 1, Kim arrives in Daejeon and buys 100,000 won worth of groceries at Daejeon Jungang Market (traditional market). (Pay by card, automatically earning 2 first prize entries)

  3. 1st Place (D+4): On the evening of Saturday, November 1, Kim spends KRW 155,000 at a famous restaurant (small business restaurant) in Daejeon with her parents. (Pay with card, earn 3 additional 1st Place entries. 5 entries total.) The KRW 5,000 is thrown away because it doesn't reach the KRW 50,000 denomination.

  4. 2nd-4th place entries (D+8): On Wednesday, November 5, Kim returns home to Seoul (metropolitan area) and buys a week's worth of groceries for 250,000 won at a local grocery store (small business). (Pays with a card, earns 5 additional 2nd-4th place entries

result: Kim Dae-ri spent a total of 500,000 won to fill all 10 tickets, five of which (paid in Daejeon) were eligible for the "1st prize (20 million won)" and all 10 were eligible for the "2nd-4th prize" at the same time.

6. how do I use the 'Digital Onnuri Gift Certificate' I won?

if you are lucky enough to win the Onnuri Gift Certificate, you will receive your winnings as a 'Digital Onnuri Gift Certificate' instead of cash.

digital Onnuri Gift Certificates are 'mobile gift certificates' that can be used almost the same as cash. it can be used like cash at traditional markets and small business stores nationwide.

if you win, you will receive the gift certificate through an app that will be announced separately, and you can conveniently pay through QR code or barcode at the merchant through the app. if you win the first prize of 20 million won, you can actually pay for all your groceries at markets and local grocery stores for a whole year for free.

[Related article] Digital Onnuri Gift Certificates A-Z: How to Buy, Redeem, and Get 10% Off

7. secondary Consumer Lottery, Frequently Asked Questions (FAQ)

Q: what isthe entry period for the second lottery and when will the winners be announced? A : The entry period is only 12 days, from October 29, 2025 to November 9, 2025. the announcement of the winner of the lottery is expected to be announced on the 'Win-Win Payback' website within 1-2 weeks after the event ends.

Q: Will I be entered for the grand prize if I only spend 500,000 won in Seoul (metropolitan area)? A : No, you will not. to be eligible for the first prize of KRW 20 million, you must have a non-metropolitan area (excluding Seoul, Gyeonggi, and Incheon) payment history. only metropolitan area payments will be eligible for 2nd, 3rd, and 4th place.

Q: Do I have to pay all 50,000 won at once? canthey be combined? A : No. Each payment of "50,000 won or more" will be counted in increments of 50,000 won. if you pay 40,000 won and 10,000 won separately, they won't count. If you pay 90,000 won all at once, you'll only get 1 ticket, so it's better to spend 100,000 won to get 2 tickets. there is a maximum of 10 tickets (500,000 won) in 50,000 won increments.

Q: Can I pay with cash, Samsung Pay, or Naver Pay? A : No, you cannot. the instructions state that you can only enter if you 'pay by card'. it's safest to use a personal credit or debit card in your own name.

8. november 9 deadline! 1 thing you need to know right now

there are three key things you need to know about the second round of the 2025 Consumer Lottery event.

  1. timeframe: October 29 - November 9 (only 12 days)

  2. strategy: 1st prize (20 million won) in 'non-metropolitan areas', 'up to 10 tickets' in 50,000 won increments

  3. preparation: Pre-application for ' Win-Win Payback' required

the 12 days are shorter than you think, so don't put it off until later or you'll lose your chance to win the grand prize of 20 million won.

search for 'Win-Win Payback' on the portal now to make sure you're signed up and that you've applied for the event. getting this 'auto-entry' ready before October 29 is the first step to winning KRW 20 million.

please share this incredible opportunity with your friends and family - do you know anyone? you could be the next person to win KRW 20 million.

what are your plans for the Sobol Lottery challenge (e.g., "I'm going to take a weekend trip to Gangneung and fill up 10 first prize tickets!") Share your strategy in the comments!